Photography

“The intent was to create a contemporary brand identity that referenced the ABC’s past and heralded its future – a future as a clear-sighted, independent and progressive entity” says Annette Harcus. The logo was applied to all applications from screens to stationery and is still in use by the ABC today. In 2008, rumours spread that the logo was heading for the scrapheap. ABC loyalists were up in arms and the network was required to issue a public statement assuaging the fears that the rumbles of digital television would squash the worm.

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