Photography

Photography

Photography
“The intent was to create a contemporary brand identity that referenced the ABC’s past and heralded its future – a future as a clear-sighted, independent and progressive entity” says Annette Harcus. The logo was applied to all applications from screens to stationery and is still in use by the ABC today. In 2008, rumours spread that the logo was heading for the scrapheap. ABC loyalists were up in arms and the network was required to issue a public statement assuaging the fears that the rumbles of digital television would squash the worm.
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Decoration

Decoration

Decoration
“The intent was to create a contemporary brand identity that referenced the ABC’s past and heralded its future – a future as a clear-sighted, independent and progressive entity” says Annette Harcus. The logo was applied to all applications from screens to stationery and is still in use by the ABC today. In 2008, rumours spread that the logo was heading for the scrapheap. ABC loyalists were up in arms and the network was required to issue a public statement assuaging the fears that the rumbles of digital television would squash the worm.
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Branding

Branding

Branding
“The intent was to create a contemporary brand identity that referenced the ABC’s past and heralded its future – a future as a clear-sighted, independent and progressive entity” says Annette Harcus. The logo was applied to all applications from screens to stationery and is still in use by the ABC today. In 2008, rumours spread that the logo was heading for the scrapheap. ABC loyalists were up in arms and the network was required to issue a public statement assuaging the fears that the rumbles of digital television would squash the worm.
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Architecture

Architecture

Architecture
“The intent was to create a contemporary brand identity that referenced the ABC’s past and heralded its future – a future as a clear-sighted, independent and progressive entity” says Annette Harcus. The logo was applied to all applications from screens to stationery and is still in use by the ABC today. In 2008, rumours spread that the logo was heading for the scrapheap. ABC loyalists were up in arms and the network was required to issue a public statement assuaging the fears that the rumbles of digital television would squash the worm.
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Illustrations

Illustrations

Illustrations
Affectionately referred to as ‘The Worm’, the Australian Broadcasting Corporation (ABC) logo was submitted in 1965 by staffer Bill Kennard. An ABC staff competition had been running for two years in the search for a symbol for the government body. Space engineer Doug Rickard suggested a design based on the waveform of an oscilloscope. Senior graphic designer Kennard, who had been brought to Australia from his previous role as a lettering artist for the BBC, and designer John Spatchurst reworked the idea and presented their squiggly suggestion (technically termed a ‘Lissajous curve’), for which they were paid £25. The words ‘Australian Broadcasting Commission’ (as it was then known) were added to the logo and it remains Aunty’s consistently comforting visual shorthand, undergoing only a few tweaks over the past 47…
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